Google says.... Play

Google says…. Play

I woke up this morning to find some of my 100+ Android apps updating on my Samsung Galaxy S II, the very app that was updating is one I use infrequently. My Google Books app had updated to be called “Play Books”. I was thinking to myself, what just happened? Did RIM just hack into my phone and take it over?

What I had just witnessed was the start of a new Google initiative to be the brand of choice for “connected home”. Some people are thinking this is just an Android change but it goes well beyond. Google Apps, Books, Music and Movies will all be coming under the label of Google Play.

For Android users we will need to get use to new terminology, the new app you just downloaded was not from the “market”, it was from the “Google Play”. Confused? I am!

Here is what Google had to say about the launch:

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Today we’re eliminating all that hassle with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again.

- Google Blog

Here are two promotional video for the launch of Google Play: