What happened to #Kony2012? - 1 Year on...

What happened to #Kony2012? – 1 Year on…

The amazing 30 minute viral video which has nearly amassed 100 million views is now exactly a year old. Whether you agree with Invisible Children or not, the media team behind I.C. created an absolutely brilliant viral video which even they could not predict it’s rapid success. We covered Kony 2012 last year on this blog and did not stop hearing about in YouTube case studies all year. The social media world went crazy, we created buzz words such as “keyboard activists” or ‘slactivists’ and many were amazed at how small their worlds really where. Kony 2012 was impacting and if you somehow lived under a rock in 2012, check out the video below to see what all the hype was all about.

The concept behind #Kony2012 – was to make Joseph Kony famous but instead of lifting him up for his fame, the fame would tear him down. Similar to ‘tall poppy’ syndrome but obviously on a whole new scale, the Kony 2012 concept became a popular meme to make people famous and tear them down. An example in Australia was Melbourne Victory supporters visiting Sydney with posters reading “#Ryall2012 – Make him famous” which was directed at Sydney FC defender Sebastian Ryall for an alleged crime in 2010.

So what has happened since then?
Well in Invisible Children’s words the message became “confusing”, they attracted a lot of interest which included celebrities who got behind the project of stoping Joseph Kony.

“#KONY2012 Spread the word!!! PLEASE go to Invisiblechildren.com Even if its 10 minutes… Trust me, you NEED to know about this! #1LOVE”


“Thanks tweeps for sending me info about ending #LRAviolence . I am aware. Have supported with $’s and voice and will not stop.#KONY2012.”


“Everyone needs to watch this. RT this please.”

Kylie Jenner

“#Kony2012 is number 1 trending topic on Twitter worldwide!! See why… It might change ur life.”

Jon Chu (retweeted by Justin Bieber)

Australia‘s reaction to the April 20th event called “Cover the night” became weakened as the message became confusing. While thousands RSVPed on Facebook to attend the events, a few hundred turned up nation wide.

Did they stop Joseph Kony? No, not yet but plenty of progress was made. The key milestone has been the influence over the US Government.

January 15, 2013 – President Obama signs the Rewards for Justice legislation
President Obama signs the Rewards for Justice legislation, saying “We have made unmistakably clear that the United States is committed to seeing war criminals and other perpetrators of atrocities held accountable for their crimes, and today’s legislation can help us achieve that goal.”

What does the legislation mean? Essentially it’s a Crime Stoppers meets Bounty Hunter initiative where you get financial reward for information.

More information can be found here.

Here is what Invisible Children have to say, and you can watch their video below the quote.

It changed everything.
In the last 365 days, 2 of the top 5 commanders in the LRA have been taken off the battlefield, LRA Killings have dropped 67%, the Invisible Children youth rehabilitation center is open at full capacity, and Joseph Kony became the most wanted criminal in the world. But a viral video is not going to end this war. To bring peace, it will take commitment from all of us.

Source: Invisible Children